Marketing With Integrity and Purpose
1. The challenges of private practice today
2. The Private Practice Success Program ™ Model of business success
3. Learning to love the business
4. Spotting trends, orienting towards core values, and developing a vision, purpose, and mission statement
5. Adopting an entrepreneurial mindset that sustains a business owner’s success
6. Generating quality referrals
7. Marketing with ease
8. Custom-designed networking
9. Integration of the day’s workshop
Money Matters and Empowerment
1. Raising your emotional intelligence regarding money
2. The right ways versus the wrong ways to set and raise fees
3. Hidden profit drains and the steps to staying highly profitable
4. The joy of planning for business
5. Honing your practice management
6. Optimum organizational strategies
7. Getting empowered as a business owner and staying motivated
8. Integration of the day’s workshop
Having been in private practice now for well over 15 years, I have had experience of both.
Each situation has its challenges. With the Medicare changes, psychologists are currently experiencing a “feast” – many receiving more referrals than they can deal with, having to put in place waiting lists. how will you manage these waiting lists effectively, and avoid burnout?
on the other side, counsellors are finding that clients are deserting their services to go to where they can receive government subsidies, according to a recent survey by the Australian counsellors Association.
I first heard of Lynn when I was exploring different directions for myself – dissatisfied with my practice – working hard, but still feeling poor, compared to some of my well- healed clients. how could I assist others to live their lives more effectively, when I was struggling myself financially?
A colleague recommended Lynn’s book, “Building Your Ideal Private Practice”. It was an eye-opener, which made me realise that I had not really been thinking like a small business owner, and had not even really considered the basics.
Every successful business owner will tell you that in order to be successful you need to take the time to work on your business, rather than just in your business. This training is a unique opportunity to do this.
Even those experienced in private practice can benefit from taking a step back from their business from time to time, to review and re-focus.
Since Lynn wrote that first book, she has been travelling the world talking to helping professionals of all disciplines, and gleaning even more ideas and strategies of best practice for therapists. It isn’t a “one-size fits all” approach, and these workshops offer a great opportunity to think “outside the square”, and discover new approaches that may work better for you.
In discussing professional development, a number of psychologists have expressed concerns about attendance on their private practice days, and loss of income, having to still pay for room rent etc.
If these are concerns for you, that is all the more reason to attend these workshops. It is time to think about professional development as an investment in ourselves and our practices and therefore a valid use of “private practice” days.